Privacy policy

Privacy Policy – Aston & Reed

Last updated: March 20, 2026

Aston & Reed operates this store and website, including all related information, content, features, tools, products, and services (the “Services”). Our Store is hosted by Shopify, which helps us provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy regarding personal information, this Privacy Policy controls.

By using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you. It does not include anonymized or de-identified data. Depending on how you interact with the Services and applicable law, we may collect:

Contact details: name, billing/shipping address, phone, email.
Financial information: card/account details and transaction data (processed securely via payment providers such as Stripe/Shopify Payments).
Account info: username, password, security questions, preferences.
Transaction info: items viewed/added/purchased/returned/exchanged/cancelled.
Communications: messages you send us (e.g., support).
Device info: device, browser, IP, identifiers.
Usage info: interactions and navigation within the Services.

Sources of Personal Information

Directly from you (account, checkout, support).
Automatically (cookies, pixels, SDKs).
Service providers (payments, fulfillment, analytics, marketing).
Partners/third parties (where permitted).

How We Use Your Personal Information

Provide, tailor, and improve the Services (orders, payments, shipping, returns, reviews, personalization).
Marketing & advertising (emails/SMS/postal mail, on-site and off-site ads; subject to your choices).
Security & fraud prevention (authentication, detect/prevent illegal or malicious activity).
Support & communications (customer care and service notifications).
Legal reasons (comply with law, respond to lawful requests, enforce terms).

How We Disclose Personal Information

We may disclose personal information, as permitted by law, to:

Shopify and other vendors (IT, payments, storage, fulfillment, shipping, analytics, advertising).
Business/marketing partners (for ads/personalization under their privacy notices).
At your direction/with consent (e.g., carriers, social logins/widgets).
Affiliates/corporate group.
In business transactions (e.g., merger) or to comply with legal obligations and protect rights.

Relationship with Shopify

The Services are hosted by Shopify, which also processes personal information about your interactions with our store and other merchants to provide enhanced features and advertising services. For how Shopify uses your data and your rights, see the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Children’s Data

The Services are not intended for children. We do not knowingly collect data from them. Parents/guardians may contact us to request deletion.

Security and Retention

We implement reasonable technical and organizational measures, but no method is 100% secure. Retention depends on purpose and law (e.g., while your account is active, to provide Services, comply with legal obligations, or resolve disputes).

International Transfers

We may transfer, store, and process personal information outside your country. For transfers from the EEA/UK, we rely on recognized mechanisms such as the EU Standard Contractual Clauses (SCCs).

Your Rights and Choices

Depending on where you live (notably under GDPR in the EU), you may have rights such as:

Access/Know, Delete, Correct, Portability.
Object/Restrict certain processing.
Manage marketing preferences (unsubscribe link in emails).

You can exercise these rights through options provided in the Services or by contacting us. We will not discriminate against you for exercising your rights.

Cookies

We use cookies for functionality, analytics, and advertising. Manage preferences via the consent banner shown on your first visit.

Complaints

You may contact us with any complaint. In the EEA/UK, you also have the right to lodge a complaint with your local data protection authority (such as the CNPD in Portugal).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version and update the “Last updated” date.

Contact

For questions or to exercise your rights, contact:

Aston & Reed – support@astonreed.com Postal address: Rua Lopes 118, Penha de França, 2 Esq, 1900, Lisboa, Portugal.